1 MARKETING
RESEARCH
Consumer research
• Customer Satisfaction Study (CSS)
• Consumer
Usage and Attitude Study (U&A)
Market Analysis
• Analysis of market share and size
• Forecasting likely demand for new product
• Market Trend Study
Product Research
• New Product/Service Development
• Product testing for improvement and rationalizing
existing brands
Price Research
• Checks for Equilibrium Price Levels.
Image study
• Brand image study
• Corporate/Business image study
2- ADVERTISING RESEARCH
• Pre launch testing of advertisements
• Post launch testing and tracking of the effectiveness
of advertising campaigns
• Testing of creative ideas and concepts
3- SOCIAL AND OPINION RESEARCH
• Study of Attitude and reaction to social policies
• Rating of government performance at different levels
• Assessment of government policies at different levels
• Assessment of the activities/impacts of NGOs
• Voting attitudes and motivation
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